Friday, July 31, 2009
Maximize Your Prof'its With Simple Testing
One of the most basic facts about having a business enabled website is that,
no matter how well designed it is or how much you paid a copywriter to
create a stunning sales letter for you, you still have little or no idea how well
it will perform until it goes live.
Another fact of everyday life, is that no matter what it is that you do, it could
almost always be done better, and the only real way that you can establish
how is by testing.
But, I am certain that if you asked even the top level experts and gurus that
created the sites that generated millions of dollars in revenues for them,
they would tell you that there was something that they could perhaps have
done better.
No matter how well your site is designed, it therefore stands to reason that
it could always be improved.
For example, your web page may have a header banner across the top
which you think looks attractive and professional, but that is only your
opinion.
It is the opinion of your customers that matters so would changing it
improve the performance of your page?
Your page will certainly have a headline, and perhaps a sub-headline as well.
Is this an area where your page could be tweaked so that it performed more
profitably?
There will be graphics on some of the pages, and perhaps videos as well.
All of these may be helping the rate of sales that you make from your site,
but equally, they may not be.
The first essential job of any business or organization that is trying to sell
any kind of product or service online is to get visitors to their site.
In fact, even if your site is not selling, you should still be testing to make
sure that it its performance is optimized.
Having done so, however, it is then equally as important to maximize
conversions from that page. This will most commonly mean getting the
visitor to buy the product or service on offer, sign up for a mailing list or
perhaps to click on an advertising link.
From this, it logically follows that the better your page is designed, the more
conversions you should expect. Once you have the page built, and have
managed to drive a few hundred visitors to your site, then you need to start
thinking about what you were going to do next.
And what you're going to do next is to start testing, because testing is the
only way that you can genuinely establish how your site can be improved, so
that it generates more conversions for you.
In fact, most experts will tell you that you should never stop testing all of
the pages of your website, because everything that you do can be improved,
and even the smallest degree of improvement will mean that you enjoy
improved conversions ad therefore returns.
Internet as a marketing tool is a new service I have launched helping you to better
understand how to use the internet as a marketing tool. Every month I will release
an in-depth, top quality report covering an important aspect of how to market products
and services online. This months release I have another high quality report on this
"hot topic" and it's aimed at "newbies", not just experienced internet marketers.
Some excellent f'ree testing resources are described and I really liked the online
headline analyzer described in the report! To find out more here is the link:-
Marketing on internet
If the report is not displayed at the top of the page after you click on the link don't worry it is still there just look a little further down the page and click on the book cover with the title on it that you want to get more information.
Until next time all the best.
Kev Richardson
www.bizToolz.com.au
DesktopLightning - Click Here For Free Traffic
no matter how well designed it is or how much you paid a copywriter to
create a stunning sales letter for you, you still have little or no idea how well
it will perform until it goes live.
Another fact of everyday life, is that no matter what it is that you do, it could
almost always be done better, and the only real way that you can establish
how is by testing.
But, I am certain that if you asked even the top level experts and gurus that
created the sites that generated millions of dollars in revenues for them,
they would tell you that there was something that they could perhaps have
done better.
No matter how well your site is designed, it therefore stands to reason that
it could always be improved.
For example, your web page may have a header banner across the top
which you think looks attractive and professional, but that is only your
opinion.
It is the opinion of your customers that matters so would changing it
improve the performance of your page?
Your page will certainly have a headline, and perhaps a sub-headline as well.
Is this an area where your page could be tweaked so that it performed more
profitably?
There will be graphics on some of the pages, and perhaps videos as well.
All of these may be helping the rate of sales that you make from your site,
but equally, they may not be.
The first essential job of any business or organization that is trying to sell
any kind of product or service online is to get visitors to their site.
In fact, even if your site is not selling, you should still be testing to make
sure that it its performance is optimized.
Having done so, however, it is then equally as important to maximize
conversions from that page. This will most commonly mean getting the
visitor to buy the product or service on offer, sign up for a mailing list or
perhaps to click on an advertising link.
From this, it logically follows that the better your page is designed, the more
conversions you should expect. Once you have the page built, and have
managed to drive a few hundred visitors to your site, then you need to start
thinking about what you were going to do next.
And what you're going to do next is to start testing, because testing is the
only way that you can genuinely establish how your site can be improved, so
that it generates more conversions for you.
In fact, most experts will tell you that you should never stop testing all of
the pages of your website, because everything that you do can be improved,
and even the smallest degree of improvement will mean that you enjoy
improved conversions ad therefore returns.
Internet as a marketing tool is a new service I have launched helping you to better
understand how to use the internet as a marketing tool. Every month I will release
an in-depth, top quality report covering an important aspect of how to market products
and services online. This months release I have another high quality report on this
"hot topic" and it's aimed at "newbies", not just experienced internet marketers.
Some excellent f'ree testing resources are described and I really liked the online
headline analyzer described in the report! To find out more here is the link:-
Marketing on internet
If the report is not displayed at the top of the page after you click on the link don't worry it is still there just look a little further down the page and click on the book cover with the title on it that you want to get more information.
Until next time all the best.
Kev Richardson
www.bizToolz.com.au
DesktopLightning - Click Here For Free Traffic
Labels: marketing on internet
Sunday, July 12, 2009
Marketing on internet
Marketing on internet is a new service I have launched helping you to better understand how to use the internet as a marketing tool. Every month I will release an in-depth, top quality report covering an important aspect of how to market products and services online. This months release is 'Article Traffic Power Tips' and you will see there are plenty of other topics also. Just click on the link and once you arrive at the website click on the images and then you will be taken to a page with details about the topic choosen - and yes it is a very low cost service one that I am sure you will be very happy with so here is that link to find out more:-
http://www.biztoolz.com.au/marketingoninternet.html
We have amazing opportunities at our door step, even during this difficult economic period. I really believe that at this point in time we haven’t even begun to imagine how the internet is going to change the way we do business right around the world. Every year the amount spent on goods and services on-line increases by millions and millions
of dollars and if you understand marketing and finding customers then you can definately sell your product or service on-line.
Anyone who has been on-line for awhile though knows the feeling of spending time and money time and time again on things
that just don't work. Many give up, and if you are still reading this postI know you are not one of those because you
have a desire to succeed and all you need is to know how.
Well you need two things to be successful. First you need to market your product/service (i.e. have a marketing plan) and second your website must attract traffic (ie prospects and customers).
Oh and there is a third thing you need. If you have been in the position of of spending time and money over and over
again on things that just don't work and believe me we all have, then you know the value of short cutting this by obtaining the knowledge and experience to find strategies that work.
Much of the feedback I get is that one of the biggest problems you are experiencing is getting traffic to your website. So the vital question is 'How do you get a good stream of traffic?' Well it is important that you need to get Google to like your website and therefore send search traffic to you.
It's no secret that the key to making money on the Internet is traffic. The more traffic you can drive, the more money
you will make. It's a simple equation.
When it comes to finding traffic though, there are many different ways to find the people you need. This is often done by paying for it. But for those that don't want to pay for traffic the good news is that there certainly are other ways to drive heaps of traffic for free. However like most things in life worthwhile, this will require you to take action and a also a little time and effort.
The most effective way is to drive free traffic to your site is to write and publish articles to different article hubs. Sounds simple doesn't it, most would not guess that just writing an article could produce such a profitable response in these high tech times. But it works.
As I mentioned above I have just launced a new service helping you to understand how to use the internet as a marketing tool. This months release is 'Article Traffic Power Tips' and you will see there are plenty of other topics on the website also.
Use 'Article Traffic Power Tips' to understand how you can use the power of article writing to sell your affiliate or self-created products/services. There's no better way to drive traffic and you can drive traffic for free.
Article Traffic Power Tips Will Help You...
Write Articles That'll Be The Most Effective Possible!
Learn To Drive The Type Of Traffic That'll Buy Immediately!
Discover How To Write Articles And Combine Them With Social Bookmarking Sites!
Drive Traffic To Profit From Other People's Sites Too!
Turn Your Articles Into A Cash Flow Bonanza!
Sell Your Articles For A Profit Too!
Article Traffic Power Tips will teach you what is quickly becoming the best way around. Article writing is only effective it is done correctly. With this book, you'll learn all the latest methods that are proven successful.
Here is the link to find out more:-
http://www.biztoolz.com.au/marketingoninternet.html
Until next time all the best.
Kev Richardson
www.bizToolz.com.au
DesktopLightning - Click Here For Free Traffic
http://www.biztoolz.com.au/marketingoninternet.html
We have amazing opportunities at our door step, even during this difficult economic period. I really believe that at this point in time we haven’t even begun to imagine how the internet is going to change the way we do business right around the world. Every year the amount spent on goods and services on-line increases by millions and millions
of dollars and if you understand marketing and finding customers then you can definately sell your product or service on-line.
Anyone who has been on-line for awhile though knows the feeling of spending time and money time and time again on things
that just don't work. Many give up, and if you are still reading this postI know you are not one of those because you
have a desire to succeed and all you need is to know how.
Well you need two things to be successful. First you need to market your product/service (i.e. have a marketing plan) and second your website must attract traffic (ie prospects and customers).
Oh and there is a third thing you need. If you have been in the position of of spending time and money over and over
again on things that just don't work and believe me we all have, then you know the value of short cutting this by obtaining the knowledge and experience to find strategies that work.
Much of the feedback I get is that one of the biggest problems you are experiencing is getting traffic to your website. So the vital question is 'How do you get a good stream of traffic?' Well it is important that you need to get Google to like your website and therefore send search traffic to you.
It's no secret that the key to making money on the Internet is traffic. The more traffic you can drive, the more money
you will make. It's a simple equation.
When it comes to finding traffic though, there are many different ways to find the people you need. This is often done by paying for it. But for those that don't want to pay for traffic the good news is that there certainly are other ways to drive heaps of traffic for free. However like most things in life worthwhile, this will require you to take action and a also a little time and effort.
The most effective way is to drive free traffic to your site is to write and publish articles to different article hubs. Sounds simple doesn't it, most would not guess that just writing an article could produce such a profitable response in these high tech times. But it works.
As I mentioned above I have just launced a new service helping you to understand how to use the internet as a marketing tool. This months release is 'Article Traffic Power Tips' and you will see there are plenty of other topics on the website also.
Use 'Article Traffic Power Tips' to understand how you can use the power of article writing to sell your affiliate or self-created products/services. There's no better way to drive traffic and you can drive traffic for free.
Article Traffic Power Tips Will Help You...
Write Articles That'll Be The Most Effective Possible!
Learn To Drive The Type Of Traffic That'll Buy Immediately!
Discover How To Write Articles And Combine Them With Social Bookmarking Sites!
Drive Traffic To Profit From Other People's Sites Too!
Turn Your Articles Into A Cash Flow Bonanza!
Sell Your Articles For A Profit Too!
Article Traffic Power Tips will teach you what is quickly becoming the best way around. Article writing is only effective it is done correctly. With this book, you'll learn all the latest methods that are proven successful.
Here is the link to find out more:-
http://www.biztoolz.com.au/marketingoninternet.html
Until next time all the best.
Kev Richardson
www.bizToolz.com.au
DesktopLightning - Click Here For Free Traffic
Labels: marketing on internet
