Friday, July 31, 2009
Maximize Your Prof'its With Simple Testing
One of the most basic facts about having a business enabled website is that,
no matter how well designed it is or how much you paid a copywriter to
create a stunning sales letter for you, you still have little or no idea how well
it will perform until it goes live.
Another fact of everyday life, is that no matter what it is that you do, it could
almost always be done better, and the only real way that you can establish
how is by testing.
But, I am certain that if you asked even the top level experts and gurus that
created the sites that generated millions of dollars in revenues for them,
they would tell you that there was something that they could perhaps have
done better.
No matter how well your site is designed, it therefore stands to reason that
it could always be improved.
For example, your web page may have a header banner across the top
which you think looks attractive and professional, but that is only your
opinion.
It is the opinion of your customers that matters so would changing it
improve the performance of your page?
Your page will certainly have a headline, and perhaps a sub-headline as well.
Is this an area where your page could be tweaked so that it performed more
profitably?
There will be graphics on some of the pages, and perhaps videos as well.
All of these may be helping the rate of sales that you make from your site,
but equally, they may not be.
The first essential job of any business or organization that is trying to sell
any kind of product or service online is to get visitors to their site.
In fact, even if your site is not selling, you should still be testing to make
sure that it its performance is optimized.
Having done so, however, it is then equally as important to maximize
conversions from that page. This will most commonly mean getting the
visitor to buy the product or service on offer, sign up for a mailing list or
perhaps to click on an advertising link.
From this, it logically follows that the better your page is designed, the more
conversions you should expect. Once you have the page built, and have
managed to drive a few hundred visitors to your site, then you need to start
thinking about what you were going to do next.
And what you're going to do next is to start testing, because testing is the
only way that you can genuinely establish how your site can be improved, so
that it generates more conversions for you.
In fact, most experts will tell you that you should never stop testing all of
the pages of your website, because everything that you do can be improved,
and even the smallest degree of improvement will mean that you enjoy
improved conversions ad therefore returns.
Internet as a marketing tool is a new service I have launched helping you to better
understand how to use the internet as a marketing tool. Every month I will release
an in-depth, top quality report covering an important aspect of how to market products
and services online. This months release I have another high quality report on this
"hot topic" and it's aimed at "newbies", not just experienced internet marketers.
Some excellent f'ree testing resources are described and I really liked the online
headline analyzer described in the report! To find out more here is the link:-
Marketing on internet
If the report is not displayed at the top of the page after you click on the link don't worry it is still there just look a little further down the page and click on the book cover with the title on it that you want to get more information.
Until next time all the best.
Kev Richardson
www.bizToolz.com.au
DesktopLightning - Click Here For Free Traffic
no matter how well designed it is or how much you paid a copywriter to
create a stunning sales letter for you, you still have little or no idea how well
it will perform until it goes live.
Another fact of everyday life, is that no matter what it is that you do, it could
almost always be done better, and the only real way that you can establish
how is by testing.
But, I am certain that if you asked even the top level experts and gurus that
created the sites that generated millions of dollars in revenues for them,
they would tell you that there was something that they could perhaps have
done better.
No matter how well your site is designed, it therefore stands to reason that
it could always be improved.
For example, your web page may have a header banner across the top
which you think looks attractive and professional, but that is only your
opinion.
It is the opinion of your customers that matters so would changing it
improve the performance of your page?
Your page will certainly have a headline, and perhaps a sub-headline as well.
Is this an area where your page could be tweaked so that it performed more
profitably?
There will be graphics on some of the pages, and perhaps videos as well.
All of these may be helping the rate of sales that you make from your site,
but equally, they may not be.
The first essential job of any business or organization that is trying to sell
any kind of product or service online is to get visitors to their site.
In fact, even if your site is not selling, you should still be testing to make
sure that it its performance is optimized.
Having done so, however, it is then equally as important to maximize
conversions from that page. This will most commonly mean getting the
visitor to buy the product or service on offer, sign up for a mailing list or
perhaps to click on an advertising link.
From this, it logically follows that the better your page is designed, the more
conversions you should expect. Once you have the page built, and have
managed to drive a few hundred visitors to your site, then you need to start
thinking about what you were going to do next.
And what you're going to do next is to start testing, because testing is the
only way that you can genuinely establish how your site can be improved, so
that it generates more conversions for you.
In fact, most experts will tell you that you should never stop testing all of
the pages of your website, because everything that you do can be improved,
and even the smallest degree of improvement will mean that you enjoy
improved conversions ad therefore returns.
Internet as a marketing tool is a new service I have launched helping you to better
understand how to use the internet as a marketing tool. Every month I will release
an in-depth, top quality report covering an important aspect of how to market products
and services online. This months release I have another high quality report on this
"hot topic" and it's aimed at "newbies", not just experienced internet marketers.
Some excellent f'ree testing resources are described and I really liked the online
headline analyzer described in the report! To find out more here is the link:-
Marketing on internet
If the report is not displayed at the top of the page after you click on the link don't worry it is still there just look a little further down the page and click on the book cover with the title on it that you want to get more information.
Until next time all the best.
Kev Richardson
www.bizToolz.com.au
DesktopLightning - Click Here For Free Traffic
Labels: marketing on internet
